Planned giving success – think loyalty first

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About the Webinar:

This presentation truly focuses on the following question: Why do we wait to build a planned giving marketing and cultivation program until our best prospects reach the age ranges when most planned gift decisions are made?

In this webinar you'll learn:

  • Current analytical data on profiles of annuity, bequest, and CRT donors
  • Profile elements that directly relate to loyalty, affinity, and engagement
  • Suggestions and recommendations on using  loyalty inclination data to build stronger donor relationships

 

Audience Level:

All levels


Presented by:

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Lawrence C. Henze, J.D.
Principal Consultant
Target Analytics, a division of Blackbaud, Inc.
Charleston, South Carolina

Lawrence has worked in the nonprofit sector for 38+ years, with the first 13 years focusing on development and marketing positions in the not-for-profit sector, primarily in higher education.


Date and Time:

Wednesday, March 14, 2018
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.- Noon Pacific

Fees:

Members: $85 (Remember to sign in to receive your discount)
Nonmembers: $110 

REGISTER FOR THIS WEBINAR

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