Social Media: Steps to Implement a Successful Media Plan

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About the Workshop:

In this workshop designed for both large and small organizations, you will learn about building awareness, raising funds, acquiring donors, and strengthening relationships. Some of the things we will explore include:

  • How to develop a common understanding of the various social network tactics
  • The value of social networking to an organization
  • Setting expectations
  • How and what to measure in evaluating your social media “return on the investment”

Presented by:

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Mark Loux
Vice President
ResourceOne Fundraising Group 
Tulsa, OK

A third generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies, for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that not only increase the engagement of partners with organizations but also exponentially grow donors and revenue. 

His unique approach to finding and telling the stories that motivate donors has restarted stalled fundraising programs. He brings data and analytics to life in ways that grow organizations through all channels – old and new. He’s leading the way in introducing engagement strategies that both retain donors and increase their commitment through the organization. He has coached nonprofit organizations and leaders in developing integrated communications efforts that cross all channels and departments. Mark is gifted in turning around faltering efforts as well as launching new programs for organizations regardless of size or scope of mission.

 Mark has served as a NCDC regional workshop presenter and NCDC Conference presenter.

 


Date and Time:

Monday April 10, 2017
9:00 a.m. Registration/Coffee
9:30 a.m. Program
12:30 p.m. Lunch (included) 

Location:

Parish Family Life Center of St. Paschal Baylon Parish
5384 Wilson Mills Road
Highland Heights, OH 44143

Fees:

Members: $60 (Remember to sign in to receive your discount)
Nonmembers: $75

 

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