LEARNING OBJECTIVES

In this eBook you'll learn how to turn your Facebook audience and fans into lifelong donors and advocates.

You will learn the 4 Key Elements to Turning Facebook Fans Into Donors accompanied by many other strategic tips.

After reading this eBook, you should be confident in your ability to integrate your social media strategy with your overall communications plan.

MEET THE AUTHOR
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Jeff Giddens

Senior Vice President, Optimization
Next After

Jeff Giddens is a digital marketing and fundraising professional with a proven history of creating strong bonds between organizations and their customers and constituents. He is obsessed with optimizing online fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, Prison Fellowship International, Hoover Institution, Dallas Theological Seminary, and CaringBridge find innovative ways to acquire more names, donors, and dollars.

AFTER READING THIS EBOOK YOU WILL KNOW:
  • The 4 Elements To Turning Facebook Fans Into Donors
  • The 3 Ways To Make A Winning Offer
  • 4 Key Components of An Effective Facebook Ad
  • Facebook Targeting Options For Your Ads
  • The 7 Elements of An Effective Acquisition Landing Page
  • The 3 Metrics To Help You Measure Success
TAKE A SNEAK PEEK INSIDE

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