Beyond The Like

Secrets to Converting Your Catholic Organization’s Followers to Engaged Participants and Key Supporters




At many nonprofits, social media can get pushed to the back burner. With so many other projects and regular responsibilities to keep track of, it’s often the last on the list. However, not only will a robust social media strategy pay off now and in the long run, it will also integrate with the rest of your content strategy — and get you more bang for your buck on all of your work.

Learning Objectives:

  • How to create and incentivize highly shareable content that’s not expensive and can be produced by anyone.
  • How to track conversions from ‘likes’ to engaged donors and participants.
  • How to measure ROI and use metrics to steer future strategies and budgeting decisions.

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Gary Hawkins

Gary brings more than 18 years of overall experience working with arts and conservation organizations, religious institutions, social service organizations, and schools, assisting clients with capital campaigns, annual fund-raising endeavors, development assessments, organizational development, and board recruitment and training. Gary’s primary areas of expertise are major gifts, training and orientation, board development, and feasibility and planning studies.


Lesley Snyder

Lesley is an expert in consumer writing, editing, marketing, and event planning, and helps CCS design and implement significant fundraising campaigns and programs for leading non-profit institutions.


Rob Faughnan

Rob specializes in large scale donor development, direct mail appeals, and fundraising campaigns, which he manages for the Diocese of Colorado Springs.