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Dispelling Myths About Millennial Charitable Giving: What the Data REALLY Says About How to Raise Money from Gen Y

Dispelling Myths About Millennial Charitable Giving: What the Data REALLY Says About How to Raise Money from Gen Y


About the Workshop:

Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. How do Catholic nonprofits engage a generation that is hyper-connected, socially conscious, and often skeptical of traditional giving models?

In this workshop, you will learn:

  • Why millennials are interested in more than just charity.
  • How millennials have changed the donating and fundraising experience.
  • How Catholic organizations can re-position themselves to attract and retain next gen supporters.


Audience Level:

All Levels


Presented by:

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Zach Busekrus
Director of Strategic Marketing
Direct Development

Zach is the Director of Marketing Strategy at DD and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions. He manages teams of content creators and marketing automation specialists to produce innovative digital campaigns that help organizations beyond their traditional marketing capabilities.


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Shane Kehl
Inbound Marketing Consultant & Digital Media Manager
Direct Development

Shane is an Inbound Marketing Consultant & Digital Media Manager at DD. He spends his time developing creative campaigns and using data-backed logic and the latest marketing technology. With a strong foundation in digital media, Shane is able to take existing content and, through detailed targeting, deliver it to users most qualified and likely to convert. When he’s not in the office, he’s cheering on his favorite sports teams or reading about his favorite creatives.

Date and Time:

Thursday, November 8, 2018
9:30 a.m. Registration/Coffee
10:00 a.m. Program
12:30 p.m. Networking Lunch (included)

Location:

Dominican Convent
175 Route 340
Sparkill, NY 10976

Fees:

Members: $60 (Remember to sign in to receive your discount)
Nonmembers: $75 

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