Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. “Add good” has been their mantra as they utilize newfound ways to give back. Rather than making random or one-off donations, they are a generation characterized by integrating the causes they care about into their daily routines and purchase behaviors. So how do Catholic nonprofits engage a generation that is hyper-connected, socially conscious, and often skeptical of traditional giving models?
In this workshop, you will learn:
Director of Strategic Marketing
Zach is the Director of Marketing Strategy at DD and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions. He manages teams of content creators and marketing automation specialists to produce innovative digital campaigns that help organizations beyond their traditional marketing capabilities.
Inbound Marketing Consultant & Digital Media Manager
Shane is an Inbound Marketing Consultant & Digital Media Manager at DD. He spends his time developing creative campaigns and using data-backed logic and the latest marketing technology. With a strong foundation in digital media, Shane is able to take existing content and, through detailed targeting, deliver it to users most qualified and likely to convert. When he’s not in the office, he’s cheering on his favorite sports teams or reading about his favorite creatives.