Dispelling Myths About Millennial Charitable Giving: What the Data REALLY Says About How to Raise Money from Gen Y in 2020
Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. Rather than making random or one-off donations, they are a generation characterized by integrating the causes they care about into their daily routines and purchase behaviors. So how do Catholic nonprofits engage a generation that is hyper-connected, socially conscious, and often skeptical of traditional giving models?
In this webinar, you will learn:
Director of Marketing Strategy
Zach Busekrus is the Director of Marketing Strategy at DD and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions. He manages teams of content creators and marketing automation specialists to produce innovative digital campaigns that help organizations beyond their traditional marketing capabilities.
Inbound Marketing Consultant & Digital Media Manager
Shane Kehl is an Inbound Marketing Consultant & Digital Media Manager at DD. He spends his time developing creative campaigns and using data-backed logic and the latest marketing technology. With a strong foundation in digital media, Shane is able to take existing content and, through detailed targeting, deliver it to users most qualified and likely to convert. When he’s not in the office, he’s cheering on his favorite sports teams or reading about his favorite creatives.
Wednesday, December 11, 2019
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.- Noon Pacific
Members: $85 (Remember to sign in to receive your discount)