At the close of 2016, Facebook penetrated 89% of US internet users. It is not only the dominant social network, but also a source of rich data. Because of the size of the data set and amount of data collected, Facebook has become a primary source for online acquisition. Search and Display Advertising are changing the landscape of donor acquisition in an increasingly competitive environment.
In this workshop you’ll learn:
Vice President of Strategy, Digital and Media
Jarred has worked in multi-channel fundraising, communication and direct marketing for a distinguished list of health, international relief, faith-based, arts and culture, and collegiate athletic clients since 2005. His experience across multiple nonprofit communication channels adds even more depth to his strategic leadership. Jarred currently leads dynamic teams of digital fundraising and media specialists who serve an international base of nonprofit organizations. His RKD teams have a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue, and grow digital and multi-channel donors.
Emily Zipko manages integrated direct response fundraising programs and complex digital projects for RKD Group’s nonprofit clients. Fundraising initiatives range from multi-channel campaigns to website redesign, online marketing, social media, SEO, mobile, Google Grant, paid media, and email initiatives. Emily's background in direct response fundraising allows her to have a perspective on digital advertising that is completely her own. She strives to help nonprofit organizations take their digital outreach to the next level so they can exceed their fundraising goals.