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ABOUT THIS RESOURCE

Learn about the science of how donors think and how they are motivated into giving. This knowledge can help fundraisers create new and effective ways to engage prospective donors.

Discover the neurological processes that explain the way humans behave in different situations toward certain people.

Gain insight from research studies that observe day-to-day interactions and what leads people to make decisions.

MEET THE AUTHOR

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Geoffrey W. Peters, J.D.

CEO
Moore DM Group

Geoff is an internationally recognized expert in fundraising using many channels. His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs, (he has also published more than 50 articles, book chapters, and monographs on various topics), and regular contributions to courses on fundraising and direct response marketing.

Geoff has been awarded the Max Hart Award as well as the DMA-Nonprofit Federation’s Public Service Award for his various volunteer efforts on behalf of the nonprofit community. He has twice been cited by the Nonprofit Times as one of the 50 most influential leaders in the nonprofit sector in the United States and by Fundraising Success as one of the top ten men in fundraising in the US. He has received the George T. Holloway award for public service from the National Catholic Development Conference.

AFTER VIEWING THIS RESOURCE YOU WILL KNOW:

  • What motivates human beings when organizations are trying to raise money
  • How neuroscience and fundraising are intertwined
  • The factors people consider when making a first impression
  • Effective ways to engage donors through increased knowledge of human responses
  • How to make a personal and thoughtful approach and gain long-time supporters
  • And more!

TAKE A SNEAK PEEK

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DISCOVER THESE LESSONS IN MAJOR GIFTS