NEW!
CORPORATE SERVICE DIRECTORY
PRACTICAL TIPS AND TRICKS

Learn about why donor retention should matter to your organization, including informational statistics, and what makes a donor wish to stay engaged.

Discover seven reasons to understand the psychology of donor loyalty, how it all begins on your donation page, and why the first impression is a crucial step. 

Explore different ways to optimize your confirmation page after the first engagement and the second interaction to ensure your donor understands the value of the experience. 

MEET THE AUTHOR
Steven-Shattuck

Steven Shattuck

Chief Engagement Officer
Bloomerang

A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member. He got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, and the American Heart Association.

 
AFTER VIEWING THIS RESOURCE YOU WILL KNOW:
  • Why retention of current donors matters for long term sustainability
  • The reasons behind what drives donor loyalty 
  • 7 specific reasons why donors keep giving
  • 4 point checklist to ensure a good impression on your donors
  • By making a donor feel special, understand how this generates a second interaction
  • And more!
TAKE A SNEAK PEEK

(Use arrows to preview the content)


  • Retention
  • The-Top-Seven-Reasons-a-Donor-Keeps-Giving
  • Make-a-Great-First-Impression
DISCOVER HOW TO RETAIN YOUR DONORS