Learn about why donor retention should matter to your organization, including informational statistics, and what makes a donor wish to stay engaged.
Discover seven reasons to understand the psychology of donor loyalty, how it all begins on your donation page, and why the first impression is a crucial step.
Explore different ways to optimize your confirmation page after the first engagement and the second interaction to ensure your donor understands the value of the experience.
Chief Engagement Officer
A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member. He got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, and the American Heart Association.
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