NEW!
CORPORATE SERVICE DIRECTORY

 

MEET THE AUTHOR

geoffrey-w-peters

Geoffrey W. Peters

CEO
Moore DM Group

Geoff is an internationally recognized expert in fundraising using many channels. His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs.

He is Past-President of the Direct Marketing Association of Washington and was a Board Member of the AFP-DC Metropolitan Chapter. He has served as Vice-Chair of the DMA-Nonprofit Federation and has been awarded the Max Hart Award as well as the DMA-Nonprofit Federation’s Public Service Award for his various volunteer efforts on behalf of the nonprofit community. He has twice been cited by the Nonprofit Times as one of the 50 most influential leaders in the nonprofit sector in the United States and by Fundraising Success as one of the top ten men in fundraising in the US. He has received the George T. Holloway award for public service from the National Catholic Development Conference.

AFTER VIEWING THIS RESOURCE YOU WILL KNOW:

  • The logistics involved with testing

  • How to interpret the testing results 

  • The different rulers you can use to measure the results
  • How to provide tools for your organization to improve their direct mail campaigns
  • And more!

TAKE A SNEAK PEEK

(Use arrows to preview the content)


  • Using-the-Right-Ruler-Preview-2
  • Using-the-Right-Ruler-Preview-1
  • Using-the-Right-Ruler-Preview-3

DISCOVER MORE ABOUT MEASURING RESULTS IN DIRECT MAIL!