Multi-Channel Strategies that Maximize the Value of Your Donor File

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About the Workshop:

In this presentation you will have the opportunity to learn second gift strategies and reactivation plans that will enhance the value of your donor file. Explore the proven analytics, direct mail, and digital strategies that can help improve your donor response rates.

In this workshop you will learn:

  • How to analyze your donor file for opportunities that will lead to an increase in response rates
  • Web strategies that are proven to bring in consistent revenue
  • How to implement creativity that inspires and optimizes your digital programs


Audience Level:

Mid Level / Advanced


Presented by:

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Jarred Schremmer
Vice President Strategy, Digital and Media
RKD Group
Richardson, TX

Jarred has worked in multi-channel fundraising, communication and direct marketing for a distinguished list of health, international relief, faith-based, arts and culture, and collegiate athletic clients since 2005. His experience across multiple nonprofit communication channels adds even more depth to his strategic leadership.


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Thalamus Hill
Senior Vice President, Analytics
RKD Group
Richardson, TX

Thalamus “T” Hill leads RKD’s Analytics Team to help drive our clients’ missions forward by creating insightful solutions based upon analytics. Prior to RKD, Thalamus created and led a national fundraising agency’s analytics team for nearly 10 years as a Director of Quantitative Solutions.

Date and Time:

Tuesday, May 1, 2018
9:00 a.m. Registration/Coffee
9:30 a.m. Program
12:30 p.m. Lunch (included)

Location:

Carmelite Spiritual Center
8419 Bailey Rd.
Darien, IL 60561

Fees:

Members: $60 (Remember to sign in to receive your discount)
Nonmembers: $75 

Overnight Accommodations:

Accommodations are available for $65.00/pp on the evening of April 30, (dinner not included). To make a reservation, please contact the Carmelite Spiritual Center at (630) 969-4141 from Monday - Friday, between 8:00 am - 4:00 pm CST by Monday, April 23 to make your reservation.

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