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Neuromarketing, Behavior Marketing, and Decision Science for Nonprofits

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About the Webinar:

There is a recent but rich body of literature based in neuroscience as applied to marketing or neuromarketing. Nonprofits can learn much from the application of many of the findings and principles to fundraising, advocacy and public persuasion. This entertaining and engaging session will introduce some of the main principles of neuroscience and examples of how they have been successfully used by nonprofits.

In this webinar, you will learn:

  • Insights from the only neuromarketing lab set up solely for nonprofits.
  • The results of actual tests of creative components - words, phrases, logos, brand imaging, digital landing pages, donation pages, website homepages, videos, DRTV commercials, etc.
  • About lifts in productivity in direct mail, digital media and DRTV ads and examples of this work.

 

Audience Level:

Mid Level / Advanced


Presented by:

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Geoffrey W. Peters, JD
President
Moore DM Group
Cloverdale, CA

Geoff is an internationally recognized expert in fundraising using many channels.  His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs, (he has also published more than 50 articles, book chapters, and monographs on various topics), and regular contributions to courses on fundraising and direct response marketing.


Date and Time:

Wednesday, March 13, 2019
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.- Noon Pacific

Fees:

Members: $85 (Remember to sign in to receive your discount)
Nonmembers: $110 

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