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Senior Friendly Marketing for PLanned Gifts

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About the Webinar:

This session talks about marketing to seniors in ways designed to generate the best long-term results. Learn how to reach the right group of prospects. Hear about common errors, point out issues to watch for and offer pragmatic approaches. It will offer rules to guide you in preparing materials that will be easier for seniors to read. Some seem obvious once pointed out, but are too often ignored. Some efforts will generate lots of responses, but few gifts.

In this webinar, you will learn:

  • To identify & explain key approaches for marketing planned gifts to seniors.
  • How to discuss implications & use of various marketing approaches for seniors.
  • Quick, expert reviews of existing planned gift marketing pieces.

 

Audience Level:

All Levels


Presented by:

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John Jensen, CFP
Senior Vice President
The Sharpe Group
Washington, DC

John Jensen is SVP & Senior Consultant for Sharpe Group, based in Washington D.C. With over 35 years of fundraising experience, John works with charitable organizations in Washington and across the country to design and implement effective charitable gift planning programs. He has a particular specialty working with national and direct mail based charities.


Date and Time:

Wednesday, February 13, 2019
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.- Noon Pacific

Fees:

Members: $85 (Remember to sign in to receive your discount)
Nonmembers: $110 

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