The Baby Boomer generation is larger than the previous two generations combined and is entering its peak giving years. This generation controls 80 percent of all wealth and 70 percent of all disposable income in America today. They spend more than any other generation and are already giving a third more dollars to charity than their direct mail loving elders. Learn about the new rules surrounding the generation that has done everything differently from previous generations.
In this workshop, you will learn:
Senior Fellow for Philanthropy Innovation
DXM360 Institute for Changemaking Innovation
Kn Moy has over three decades of experience as a marketing strategist with a focus on innovation. He presents far-and-wide on engaging the next generations of donors and volunteers. Kn is now the Senior Fellow for Philanthropy Innovation at the DXM360 Institute for Changemaking Innovation. Over the past decade, Kn’s work has focused on helping nonprofit decision-makers and strategy implementers grapple with the complexity and uncertainty of the changing donor landscape, addressing and leveraging these trends to shape a better and more sustainable future.