Segment Your Data > Revive Your Campaigns

Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in acquiring quality new donors with high retention rates. By  segmenting your data, you can increase campaign effectiveness and lower your costs.

Sometimes going through your database and trying to identify top donors and potential monthly givers can feel like finding a needle in a haystack. However, segmenting doesn't have to be overwhelming and can actually make things easier.

In this eBook, we highlight different tips and tricks on how to start segmenting, how to identify your next major donors, and how to communicate differently with each type of donor.

Meet the Authors
Sean Kehoe


Vice President, Sales and Marketing
Trinity Direct

Sean Kehoe has been with Trinity Direct for over 5 years, heading up all corporate sales. Sean continues to service and expand Trinity Direct's brokerage, management and data processing family of clients. He has been instrumental in the start-up of Trinity Directs email division and adds a new dimension of service and marketing strategy to both existing clients and future prospects. He helps clients fully recognize their potential needs and make sure that their targeted results are achieved by recommending different services and strategies.

Kim Burrier


Direct Response Manager
The National Shrine of St. Elizabeth Ann Seton

Kim Burrier, a graduate of Mount Saint Mary’s University, Emmitsburg, MD,  has been involved in marketing and fundraising for over twelve years.  She managed non-profit direct mail fundraising for the Aircraft Owners and Pilots Association (AOPA). After her ten years at AOPA, she worked at Love & Company on the agency side of direct mail marketing.  Kim is currently managing the growing direct mail fundraising program at the Seton Shrine.

The National Shrine of Saint Elizabeth Ann Seton, located in Emmitsburg, MD promotes the life and legacy of Elizabeth Ann Seton, the first American-born Saint, as a source of inspiration and encouragement for all people.

Our Learning Objectives
  • A General Overview On Segmentation

  • 6 Tips For Segmenting Your Next
    Donor Acquisition Campaign

  • 3 Tips To Help Start Segmenting Your Database
  • How To Segment First Time Donors and Post-Second Gift Donors
  • 6 Major Metrics and Characteristics To Identify Your Next Major Donor Or Monthly Giver
  • Three Case Studies From Our Segmentation Experiences

Look inside the eBook:

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