Where Do You Need A Breakthrough? Direct Response Success Secrets for Growing Donor Files Large and Small

About the Workshop:

The standard year-over-year trends have nonprofits on a path for minimal growth, plateauing, or even worse - decline. Your organization can have breakthrough results and make significant advancements in your digital and direct mail programs by going beyond the status quo.

This workshop will highlight specific case studies that have taken digital and direct mail programs to another level, with insights into audience selection and targeting, acquisition campaigns, and donor cultivation. Don’t miss out on this opportunity to receive the latest intel, expert tips, and practical experience from leading practitioners.

In this workshop, you will learn:

Secrets to growing your file (no matter your starting point) with individuals that can drive significant revenue for your program in the near-term, through to planned gifts.
Tactics your organization can utilize to build your digital and direct mail file.
What changes can and should be made to your targeting strategy to acquire better donors with greater lifetime net value.
What new campaign approaches are being tested in the industry that will enable you to break out of the standard cycle.
How to improve your organization’s efficiency to ensure each dollar you spend is most effective.

Audience Level:

Mid-Level / Advanced

Jarred Schremmer
Vice President Strategy, Digital and Media
RKD Group

Jarred has worked in multi-channel fundraising, communication and direct marketing for a distinguished list of health, international relief, faith-based, arts and culture, and collegiate athletic clients since 2005. His experience across multiple nonprofit communication channels adds even more depth to his strategic leadership.

Jarred currently leads dynamic teams of digital fundraising and media specialists who serve an international base of nonprofit organizations. His RKD teams have a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue, and grow digital and multi-channel donors.

Jarred, who is committed to making data-driven strategic decisions, employs sophisticated donor attribution modelsto increase response and strengthen donor relationships for his clients. His strategic, creative and media work has produced breakthrough results for RKD clients.